Punch Pro sits at the centre of Brands2life’s B2B influencer proposition. It provides a rigorous basis for influencer identification and validation alongside Brands2Life’s creative strategy and tactical execution prowess.
Rooted in both artificial intelligence and human insight, it is built around Authenticity, Relevance, Impact and Authority, the four key areas used for influencer identification and validation.
It’s the companion service to Punch, which is aimed at consumer-targeting brands – you can read more about that here.
Here’s how the whole process works:
The software platform Klear provides AI-powered influencer search and discovery supporting Punch Pro
Influencers are assessed on the key criteria:
Each category is given a score based on both a qualitative and quantitative content assessment. The framework allows us to go beyond regular quantitative metrics such as engagement rates to interrogate subjective measures, such as professional experience and quality of content.