The first header of this paper was solving the B2B influencer conundrum. It should now be clear that combining data-driven rigour with specific knowledge is the key to answering that question. Influencer marketing, in any context, needs to move from being seen as another tactic to a discipline that requires strategic direction. It needs to be a long-term commitment, which is why we’ve developed Punch Pro, to provide the structure influencer marketing programmes need.
To find out more, get in touch with one of our specialist influencer experts today.